Feasibility Analysis & Value Proposition Design

Author

Aaron O’Brien, Alan Lynch, Aoife Murray McDonnell , Peter Caleb Mok, Robert Power

Published

December 8, 2023

The purpose of Assignment 2 was to help us explore the commercial and technical feasibility of our idea. We were required to undertake primary research using methods from quantitative and qualitative research; and secondary research using the various categories of data sources discussed during our classes.

The contents of this assignment included:

Feasibility assessment of our idea.
Analysis of our target market.
Organisational feasibility.
Financial feasibility.
Value proposition design.

A full version of the document is available here PDF.